Amasia Entertainment Launches TV Division
Michael Helfant and Bradley Gallo’s Amasia Entertainment has launched a TV division with veteran film/TV exec Tracy Mercer at the helm.
Mercer, who most lately served as a feature film and TV exec at Morgan Freeman and Lori McCreary’s Revelations Entertainment, will function SVP of the new division. While focusing primarily on tv, Tracy also will contribute to Amasia’s feature film slate on select projects.
Because the head of improvement at Revelations, Mercer was key within the development and launch of series: CBS’ hit drama Madam Secretary, on which she served as producer, and Discovery Science Channel’s Emmy-nominated series Via the Wormhole with Morgan Freeman, where she served was executive producer. She additionally was co-producer on ESPN’s award-profitable 30 for 30 film, The 16th Man. On the film side, Mercer worked in a improvement capability on several films together with Clint Eastwood’s Invictus and was a producer on Richard Loncraine’s 5 Flights Up, starring Freeman and Diane Keaton.
Prior to joining Revelations, Tracy served as SVP Development at Gale Anne Hurd’s Valhalla Footage, where she labored in a development capacity on films that included Ang Lee’s Hulk and Karyn Kusama’s Aeon Flux. Mercer previously worked as creative executive to Dan Halsted at Halsted Photos and as story editor for Rob Fried at his Sony-based mostly shingle, Fried Films.
Los Angeles-based Amasia has produced and provided financing for six films prior to now a number of years, together with The Call, starring Halle Halley Berry and Abigail Breslin; The Road Within, starring Robbie Sheehan, Dev Patel and Zoe Kravitz; Careful What You Wish For, starring Nick Jonas; and Mr. Proper, starring Sam Rockwell, Anna Kendrick and Tim Roth. Amasia additionally provided financing and producing services on the horror comedy Worry Inc., and on Zedd True Colors, the music documentary concerning the meteoric rise of EDM’s DJ Zedd.
"Tracy is the right addition to our executive group," mentioned Helfant. "We have now been quietly building a slate of tv projects, and couldn’t be more excited to officially launch Amasia Television with Tracy."
Added Gallo: "Tracy’s experience, popularity and talent relationships will probably be invaluable as we convey Amasia’s projects to the tv market."
Mercer, who most lately served as a feature film and TV exec at Morgan Freeman and Lori McCreary’s Revelations Entertainment, will function SVP of the new division. While focusing primarily on tv, Tracy also will contribute to Amasia’s feature film slate on select projects.
Because the head of improvement at Revelations, Mercer was key within the development and launch of series: CBS’ hit drama Madam Secretary, on which she served as producer, and Discovery Science Channel’s Emmy-nominated series Via the Wormhole with Morgan Freeman, where she served was executive producer. She additionally was co-producer on ESPN’s award-profitable 30 for 30 film, The 16th Man. On the film side, Mercer worked in a improvement capability on several films together with Clint Eastwood’s Invictus and was a producer on Richard Loncraine’s 5 Flights Up, starring Freeman and Diane Keaton.
Prior to joining Revelations, Tracy served as SVP Development at Gale Anne Hurd’s Valhalla Footage, where she labored in a development capacity on films that included Ang Lee’s Hulk and Karyn Kusama’s Aeon Flux. Mercer previously worked as creative executive to Dan Halsted at Halsted Photos and as story editor for Rob Fried at his Sony-based mostly shingle, Fried Films.
Los Angeles-based Amasia has produced and provided financing for six films prior to now a number of years, together with The Call, starring Halle Halley Berry and Abigail Breslin; The Road Within, starring Robbie Sheehan, Dev Patel and Zoe Kravitz; Careful What You Wish For, starring Nick Jonas; and Mr. Proper, starring Sam Rockwell, Anna Kendrick and Tim Roth. Amasia additionally provided financing and producing services on the horror comedy Worry Inc., and on Zedd True Colors, the music documentary concerning the meteoric rise of EDM’s DJ Zedd.
"Tracy is the right addition to our executive group," mentioned Helfant. "We have now been quietly building a slate of tv projects, and couldn’t be more excited to officially launch Amasia Television with Tracy."
Added Gallo: "Tracy’s experience, popularity and talent relationships will probably be invaluable as we convey Amasia’s projects to the tv market."